15. 什么是None Response bias (无回应偏差)？

答： 在收集资料时，没有回应的资料会产生偏误，称为无回应偏差。一般的处理方式是将回收的资料，分成前期和后期的资料作检定，利用t或卡方检定前后期回应无显著差异，以显示无回应偏差对本研究的影响并不严重。 

请参考：

• Shiau, W.-L., and Luo, M.M. 2012. "Factors Affecting Online Group Buying Intention and Satisfaction: A Social Exchange Theory Perspective,"

  Computers in Human Behavior (28:6), pp. 2431-2444.

• Shiau, W.-L., Yuan, Y., Pu, X., Ray, S. and Chen, C.C. 2020. "Understanding Fintech continuance: perspectives from self-efficacy and ECT-IS theories,

  " Industrial Management & Data Systems (120:9), pp. 1659-1689.

• Podsakoff, P. M., MacKenzie,S. B., Lee, J.- Y., & Podsakoff, N. P. 2003. Common method biases in behavioral research: a critical review of the literature and recommended remedies.

  Journal of Applied Psychology, 88:879.