14. 投稿时，常被要求提供CMV，什么是CMV呢？

答： CMV的全名是Common Method Variance共同方法变异，又称同源变异意见。

是指收集资料时，同一个方法(来源)可能导至产生的偏差(Bias)，又称为Common method bias。 

请参考：

• Shiau, W.-L., and Luo, M.M. 2012. "Factors Affecting Online Group Buying Intention and Satisfaction: A Social Exchange Theory Perspective,

  " Computers in Human Behavior (28:6), pp. 2431-2444.

• Shiau, W.-L., Yuan, Y., Pu, X., Ray, S. and Chen, C.C. 2020. "Understanding Fintech continuance: perspectives from self-efficacy and ECT-IS theories,"

  Industrial Management & Data Systems (120:9), pp. 1659-1689.