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[Knowledge Sharing 09] 知識分享
Top 22 common errors and 8 new guidelines for SEM
Common error (issue) 9: Moderation effects (ratio type) of SEM
1. Slope
2. Present with/without moderation
3. f square
Reference
Chih-Chin Liang, and Wen-Lung Shiau, 2018. “Moderating effect of privacy concerns and subjective norms between satisfaction and repurchase of airline e-ticket through airline-ticket vendors,” Asia Pacific Journal of Tourism Research (23:12), pp. 1142-1159. (SSCI, 2017 IF= 1.352)
Shiau, W.-L., Zhou, M., Liu, C. (2022), "Understanding the Formation Mechanism of Consumers’ Behavioral Intention on Double 11 Shopping Carnival: Integrating S-O-R and ELM Theories", Frontier in Psychology, 13:984272. DOI: 10.3389/fpsyg.2022.984272
Shiau, W.-L. (2023). Introduction and Application of Statistical Analysis: SPSS+ SmartPLS 4(PLS-SEM)(4th ed.), Gotop, Taipei, Taiwan. (in Chinese)
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