[Knowledge Sharing 08] 知識分享

Top 22 common errors and 8 new guidelines for SEM

Common error (issue) 8: Moderation (Nominal type)

MGA: Group comparison (Kai square t or t test ???)

Reference

Shiau, W.-L., Chen, H., Chen, K., Liu, Y.-H., and Tan, F. T. C.(2021). A 

Cross-Cultural Perspective on the Blended Service Quality for Ride-Sharing Continuance. Journal of Global Information Management(JGIM, SSCI), Vol. 29 No. 6, Article 2, pp. 1-25.

Shiau, W.-L. (2023). Introduction and Application of Statistical Analysis: SPSS+ SmartPLS 4(PLS-SEM)(4th ed.), Gotop, Taipei, Taiwan. (in Chinese)