发表论文，2013年武汉国际电子商务会议

A resource mapping framework for value co-creation in social media

本文基于资源视角讨论了社会化媒体中企业价值共创模式，分析了企业和消费者双方拥有的资源和价值共创集成模式。

It is a commonproblem for companies to sustain high levels of customer satisfaction in socialmedia where customer opinions and attitudes propagate through a largepopulation quickly. The value of customer participation has been emphasized inorder to improve the information exchanging between customers and companies.Value cocreation is one of the most important ways to achieve that goal; andresources are the key issues towards value cocreation processes. To enhancecompetition power and improve the customer satisfaction, companies must have adeep insight of value cocreation, especially from the perspective of resources.In this paper, a resource mapping framework in social media has been givenbased on the value cocreation theory. The value co creation processes have beensplit into three subprocesses: company resource mapping processes, customerresource mapping processes and encounter resource mapping processes. At last,an instance has been analyzed to prove the proposed framework applicability.

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Recommended Citation

Cai, Shuqin; Yuan, Qian; and Zhou, Peng, "A resource mapping framework for value co-creation in social media" (2013). WHICEB 2013 Proceedings. Paper 53.

论文下载

EB10145.pdf