Here are the different types of display advertising:

Banner ads: Banner ads are the most common type of display ad. They are typically rectangular in shape and can be static or animated. Banner ads can be used to promote a product, service, or brand.

Interstitial ads: Interstitial ads are full-screen ads that appear between two pieces of content. They are often used to promote a product or service.

Video ads: Video ads are a type of display ad that uses video. Video ads can be used to tell a story, promote a product, or educate viewers.

Native ads: Native ads are designed to blend in with the surrounding content. They are often used to promote products or services that are relevant to the content that users are viewing.

Sponsored content: Sponsored content is a type of display ad that is written by the advertiser and published on the publisher's website. Sponsored content is often used to promote a product or service.

Display advertising can be a very effective way to reach a large audience and promote your brand. When creating display ads, it is important to keep your target audience in mind and to create ads that are relevant to their interests. You should also track the results of your advertising campaigns so that you can see what is working and what is not. By following these tips, you can ensure that your display advertising is effective and helps you reach your business goals.

How to know the effect of a web banner ad? 

There are a few different ways to measure the effectiveness of a web banner ad. Some of the most common metrics include: 

Click-through rate (CTR): This is the percentage of people who see your ad and click on it. A high CTR indicates that your ad is getting attention and that people are interested in what you have to offer.

Conversion rate: This is the percentage of people who click on your ad and take a desired action, such as making a purchase or signing up for a newsletter. A high conversion rate indicates that your ad is effective at driving sales or leads.

Return on investment (ROI): This is the amount of money you make from your ad campaign, minus the amount of money you spend on the campaign. A positive ROI indicates that your ad campaign is profitable. 

You can track these metrics using a variety of tools, such as Google Analytics. By tracking the results of your ad campaigns, you can see what is working and what is not. This information can help you improve your ad campaigns and get more out of your advertising budget.

Here are some additional tips for measuring the effectiveness of your web banner ads: 

Set clear goals: What do you want to achieve with your ad campaign? Do you want to increase brand awareness, generate leads, or drive sales? Once you know your goals, you can track the metrics that are most relevant to them.

Test different ad variations: Try different ad designs, copy, and placements to see what works best for your audience. You can also test different targeting options to reach the right people.

Track your results over time: It takes time to see the full impact of an ad campaign. Track your results over time so that you can see how your campaigns are performing and make adjustments as needed.

By following these tips, you can measure the effectiveness of your web banner ads and get more out of your advertising budget.

What are included in the cost for a website to supply a display advertisement? 

The cost for a website to supply a display advertisement can vary depending on a number of factors, including the size and location of the ad, the target audience, and the ad network. However, there are some general costs that are typically associated with display advertising. 

Ad creation costs

The first cost is the cost of creating the ad itself. This can include the cost of designing the ad, writing the copy, and creating the images or videos. The cost of ad creation can vary depending on the complexity of the ad and the skills of the person or team creating it. 

Ad placement costs

The next cost is the cost of placing the ad on a website or in an ad network. This can include the cost of bidding on ad space, negotiating ad rates, and managing ad campaigns. The cost of ad placement can vary depending on the popularity of the website or ad network, the target audience, and the ad format. 

Ad delivery costs

The final cost is the cost of delivering the ad to users. This can include the cost of bandwidth, server space, and ad serving technology. The cost of ad delivery can vary depending on the volume of traffic to the website or ad network, the size and complexity of the ad, and the ad format.

In addition to these costs, there may also be other costs associated with display advertising, such as the cost of ad tracking and analytics. The total cost of display advertising can vary depending on the specific needs of the website or advertiser.

Here are some additional tips for reducing the cost of display advertising: 

Use ad networks: Ad networks can help you reach a wider audience and get better ad rates.

Target your ads: Use targeting options to reach the right people with your ads.

Create effective ads: Create ads that are relevant to your audience and that will get their attention.

Track your results: Track your results so that you can see what is working and what is not.

By following these tips, you can reduce the cost of display advertising and get more out of your advertising budget.

The process of finishing a transaction between an advertiser and publisher about a display ad usually follows these steps:

The advertiser creates an ad campaign. This includes setting the campaign goals, targeting, budget, and ad creative.

The advertiser selects a publisher. This can be done through an ad network or directly with the publisher.

The advertiser and publisher negotiate the terms of the transaction. This includes the price per impression, the ad format, and the duration of the campaign.

The ad is delivered to the publisher's website. This is done through an ad server.

The advertiser pays the publisher for the impressions. This is usually done on a monthly or quarterly basis.

The process of finishing a transaction between an advertiser and publisher about a display ad can vary depending on the specific needs of the parties involved. However, the steps outlined above are generally the most common.

Here are some additional details about each step: 

Step 1: Creating an ad campaign 

When creating an ad campaign, the advertiser will need to decide on the following:

Campaign goals: What do you want to achieve with your ad campaign? Do you want to increase brand awareness, generate leads, or drive sales?

Targeting: Who do you want to reach with your ad campaign? You can target your ads by demographics, interests, or even past behavior.

Budget: How much money are you willing to spend on your ad campaign?

Ad creative: What will your ad look like? You can use text, images, or videos in your ad creative. 

Step 2: Selecting a publisher 

When selecting a publisher, the advertiser will need to consider the following:

Reach: How many people does the publisher reach?

Relevance: Is the publisher's audience relevant to your target market?

Quality: Is the publisher's website high-quality?

Pricing: What is the publisher's ad rate? 

Step 3: Negotiating the terms of the transaction 

The advertiser and publisher will need to negotiate the following terms of the transaction:

Price per impression: How much will the advertiser pay the publisher for each impression?

Ad format: What format will the ad be delivered in?

Duration of the campaign: How long will the ad campaign run? 

Step 4: Delivering the ad 

The ad will be delivered to the publisher's website through an ad server. The ad server will determine where and when the ad is displayed on the website. 

Step 5: Paying the publisher 

The advertiser will pay the publisher for the impressions on a monthly or quarterly basis. The payment method is usually through a third-party payment processor.

By following these steps, the advertiser and publisher can complete a transaction for a display ad.