博文
江苏省公共图书馆营销管理调查与分析
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江苏省公共图书馆营销管理调查与分析 |
| Investigation and Analysis on Marketing Management of Public Libraries in Jiangsu Province |
| 关键词 ： 公共图书馆, 营销管理, 图书馆形象, 图书馆制度, 管理机制, 图书馆治理 | ||
| Abstract：Public libraries need to face the challenges, introduce the user?oriented marketing idea to obtain the user’s trust and support, shape the image through marketing management and to achieve its social value. The paper uses the web-based survey, interview method, comparative studies and other research methods, to investigate and analyze marketing management of public libraries in Jiangsu Province. The paper takes four?dimensional investigation methods, including online survey, basic survey,depth investigation and extended investigation, to pursue multi-dimensional, multi-level,multi-faceted investigation and analysis and to improve the reliability and validity of the research.On the basis of the analysis, it summed up the experience of marketing management of public libraries in Jiangsu Province, and put forward a sound proposal about marketing management mechanism of public libraries. | ||
| Key words： Public library Marketing management Image of library Institution of library Management mechanism Library governance | ||
| 引用本文: |
| 王启云,黄跃进,黎汉杰等. 江苏省公共图书馆营销管理调查与分析[J]. 图书情报知识, 2014, 0(4): 68-79. |
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| $author.xingMing_EN,$author.xingMing_EN,$author.xingMing_EN et al. Investigation and Analysis on Marketing Management of Public Libraries in Jiangsu Province[J]. DOCUMENTATION,INFORMATION & KNOWLEDGE, 2014, 0(4): 68-79. |
| 链接本文: |
| http://manu03.magtech.com.cn:81/Jweb_tsqb/CN/10.13366/j.dik.2014.04.068 或 http://manu03.magtech.com.cn:81/Jweb_tsqb/CN/Y2014/V0/I4/68 |
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延伸阅读：
《图书情报知识》2014年第4期
http://manu03.magtech.com.cn:81/Jweb_tsqb/CN/volumn/current.shtml
该刊支持开放获取（OA），“2014年 0卷 4期 刊出日期：2014-07-10”，目前已可免费下载全文。
https://wap.sciencenet.cn/blog-213646-807228.html
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