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世界搜索引擎巨头联合打造语义技术标准,开创语义万维网新纪元

已有 7661 次阅读 2011-7-13 04:33 |个人分类:科海拾贝|系统分类:博客资讯| 语义万维网

    最近,世界三大搜索引擎巨头谷歌,雅虎,和微软的必应共同宣布新的语义搜索的技术标准,
开创了语义万维网技术的新纪元。由于这些重量级的工业界的介入,使得语义万维网的研究和开发从
今年6月份开始步入了一个新纪元。

   这三大搜索引擎公司联合发布的语义标准称为schema.org,它提供了在现有的HTML语言的基础上,如何对网页进行语义标注的基本词汇表。在首先发布的四百多个语义词汇表中,涉及了人们常用的范畴,包括时间,地点,事件,价格,和媒体类型的描述。
  
   可惜的是,许多中国学者包括中国工业界近十年来对语义万维网技术一直在观望。世界搜索引擎巨头的行动,又一次把中国人多数使用的百度凉在一旁。还好的是,他们所作的只是打造英文网页世界的对应标准。中国人可以在现有的语义万维网的研究基础上,开发符合中文需要的面向搜索引擎的语义标准。我们相信,中国人这次不会拉得太远。

  可以预见,在较短的时间内,许多网页将会采用这个新的语义词汇来标注自己的内容,以便被搜索引擎更准确地索引,从而让人们更快更精准地搜索到。同时也为信息搜索的自动化提供了基础。可以相信,一个以语义技术为核心技术的Web3.0时代已经开始了。

  下面是schema.org首批发布的语义词汇层次表:


Thingnameurlimagedescription
    |    CreativeWorkencodingsheadlinekeywordsaboutdatePublished
    |                            authorcontentRatinginLanguageaudiovideo
    |                            genreeditorawardspublisherisFamilyFriendly
    |                            contentLocationinteractionCountaggregateRatingoffersreviews
    |        |    ArticlearticleSectionarticleBody
    |        |        |    BlogPosting
    |        |        |    NewsArticle
    |        |        |    ScholarlyArticle
    |        |    BlogblogPosts
    |        |    BookillustratorbookEditionbookFormatnumberOfPagesisbn
    |        |    ItemListitemListElement
    |        |    Map
    |        |    MediaObjectencodesCreativeWorkwidthheightregionsAllowedembedURL
    |        |                          bitrateencodingFormatplayerTypedurationexpires
    |        |                          contentURLrequiresSubscriptionuploadDatecontentSizeinteractionCount
    |        |                          offers
    |        |        |    AudioObject
    |        |        |    ImageObjectthumbnailrepresentativeOfPagecaptionexifData
    |        |        |    MusicVideoObject
    |        |        |    VideoObjectthumbnailproductionCompanycaptionvideoQualityvideoFrameSize
    |        |    Moviedurationdirectoractorsproducertrailer
    |        |              productionCompanymusicBy
    |        |    MusicPlaylisttracksnumTracks
    |        |        |    MusicAlbumbyArtist
    |        |    MusicRecordingdurationbyArtistinAlbuminPlaylist
    |        |    Painting
    |        |    Photograph
    |        |    RecipeprepTimecookTimecookingMethodtotalTimenutrition
    |        |                ingredientsrecipeInstructionsrecipeYieldrecipeCuisinerecipeCategory
    |        |    ReviewreviewBodyitemReviewedreviewRating
    |        |    Sculpture
    |        |    TVEpisodedirectoractorsproducertrailerproductionCompany
    |        |                      partOfTVSeriespartOfSeasonepisodeNumbermusicBy
    |        |    TVSeasontrailerepisodespartOfTVSeriesseasonNumbernumberOfEpisodes
    |        |                    startDateendDate
    |        |    TVSeriesdirectoractorsproducertrailerproductionCompany
    |        |                    episodesseasonsnumberOfEpisodesmusicBystartDate
    |        |                    endDate
    |        |    WebPagebreadcrumbmainContentOfPageprimaryImageOfPageisPartOfsignificantLinks
    |        |        |    AboutPage
    |        |        |    CheckoutPage
    |        |        |    CollectionPage
    |        |        |        |    ImageGallery
    |        |        |        |    VideoGallery
    |        |        |    ContactPage
    |        |        |    ItemPage
    |        |        |    ProfilePage
    |        |        |    SearchResultsPage
    |        |    WebPageElement
    |        |        |    SiteNavigationElement
    |        |        |    Table
    |        |        |    WPAdBlock
    |        |        |    WPFooter
    |        |        |    WPHeader
    |        |        |    WPSideBar
    |    EventdurationlocationstartDateendDateperformers
    |              attendeessubEventssuperEventoffers
    |        |    BusinessEvent
    |        |    ChildrensEvent
    |        |    ComedyEvent
    |        |    DanceEvent
    |        |    EducationEvent
    |        |    Festival
    |        |    FoodEvent
    |        |    LiteraryEvent
    |        |    MusicEvent
    |        |    SaleEvent
    |        |    SocialEvent
    |        |    SportsEvent
    |        |    TheaterEvent
    |        |    UserInteraction
    |        |        |    UserBlocks
    |        |        |    UserCheckins
    |        |        |    UserComments
    |        |        |    UserDownloads
    |        |        |    UserLikes
    |        |        |    UserPageVisits
    |        |        |    UserPlays
    |        |        |    UserPlusOnes
    |        |        |    UserTweets
    |        |    VisualArtsEvent
    |    Intangible
    |        |    Enumeration
    |        |        |    BookFormatType
    |        |        |    ItemAvailability
    |        |        |    OfferItemCondition
    |        |    Language
    |        |    OfferaggregateRatingreviewspricepriceCurrencypriceValidUntil
    |        |              selleritemConditionavailabilityitemOffered
    |        |        |    AggregateOfferlowPricehighPriceofferCount
    |        |    Quantity
    |        |        |    Distance
    |        |        |    Duration
    |        |        |    Energy
    |        |        |    Mass
    |        |    RatingbestRatingworstRatingratingValue
    |        |        |    AggregateRatingitemReviewedratingCountreviewCount
    |        |    StructuredValue
    |        |        |    ContactPointemailtelephonefaxNumbercontactType
    |        |        |        |    PostalAddressstreetAddressaddressLocalityaddressRegionpostalCodepostOfficeBoxNumber
    |        |        |        |                              addressCountry
    |        |        |    GeoCoordinateslatitudelongitudeelevation
    |        |        |    NutritionInformationservingSizecaloriesfatContentsaturatedFatContentunsaturatedFatContent
    |        |        |                                            transFatContentcarbohydrateContentsugarContentfiberContentproteinContent
    |        |        |                                            cholesterolContentsodiumContent
    |    OrganizationinteractionCountlocationemployeesmembersfoundingDate
    |                            founderscontactPointsemaileventsaddress
    |                            telephonefaxNumberaggregateRatingreviews
    |        |    Corporation
    |        |    EducationalOrganizationalumni
    |        |        |    CollegeOrUniversity
    |        |        |    ElementarySchool
    |        |        |    HighSchool
    |        |        |    MiddleSchool
    |        |        |    Preschool
    |        |        |    School
    |        |    GovernmentOrganization
    |        |    LocalBusinessbranchOfopeningHourspaymentAcceptedcurrenciesAcceptedpriceRange
    |        |        |    AnimalShelter
    |        |        |    AutomotiveBusiness
    |        |        |        |    AutoBodyShop
    |        |        |        |    AutoDealer
    |        |        |        |    AutoPartsStore
    |        |        |        |    AutoRental
    |        |        |        |    AutoRepair
    |        |        |        |    AutoWash
    |        |        |        |    GasStation
    |        |        |        |    MotorcycleDealer
    |        |        |        |    MotorcycleRepair
    |        |        |    ChildCare
    |        |        |    DryCleaningOrLaundry
    |        |        |    EmergencyService
    |        |        |        |    FireStation
    |        |        |        |    Hospital
    |        |        |        |    PoliceStation
    |        |        |    EmploymentAgency
    |        |        |    EntertainmentBusiness
    |        |        |        |    AdultEntertainment
    |        |        |        |    AmusementPark
    |        |        |        |    ArtGallery
    |        |        |        |    Casino
    |        |        |        |    ComedyClub
    |        |        |        |    MovieTheater
    |        |        |        |    NightClub
    |        |        |    FinancialService
    |        |        |        |    AccountingService
    |        |        |        |    AutomatedTeller
    |        |        |        |    BankOrCreditUnion
    |        |        |        |    InsuranceAgency
    |        |        |    FoodEstablishmentmenuacceptsReservationsservesCuisine
    |        |        |        |    Bakery
    |        |        |        |    BarOrPub
    |        |        |        |    Brewery
    |        |        |        |    CafeOrCoffeeShop
    |        |        |        |    FastFoodRestaurant
    |        |        |        |    IceCreamShop
    |        |        |        |    Restaurant
    |        |        |        |    Winery
    |        |        |    GovernmentOffice
    |        |        |        |    PostOffice
    |        |        |    HealthAndBeautyBusiness
    |        |        |        |    BeautySalon
    |        |        |        |    DaySpa
    |        |        |        |    HairSalon
    |        |        |        |    HealthClub
    |        |        |        |    NailSalon
    |        |        |        |    TattooParlor
    |        |        |    HomeAndConstructionBusiness
    |        |        |        |    Electrician
    |        |        |        |    GeneralContractor
    |        |        |        |    HVACBusiness
    |        |        |        |    HousePainter
    |        |        |        |    Locksmith
    |        |        |        |    MovingCompany
    |        |        |        |    Plumber
    |        |        |        |    RoofingContractor
    |        |        |    InternetCafe
    |        |        |    Library
    |        |        |    LodgingBusiness
    |        |        |        |    BedAndBreakfast
    |        |        |        |    Hostel
    |        |        |        |    Hotel
    |        |        |        |    Motel
    |        |        |    MedicalOrganization
    |        |        |        |    Dentist
    |        |        |        |    Hospital*
    |        |        |        |    MedicalClinic
    |        |        |        |    Optician
    |        |        |        |    Pharmacy
    |        |        |        |    Physician
    |        |        |        |    VeterinaryCare
    |        |        |    ProfessionalService
    |        |        |        |    AccountingService*
    |        |        |        |    Attorney
    |        |        |        |    Dentist*
    |        |        |        |    Electrician*
    |        |        |        |    GeneralContractor*
    |        |        |        |    HousePainter*
    |        |        |        |    Locksmith*
    |        |        |        |    Notary
    |        |        |        |    Plumber*
    |        |        |        |    RoofingContractor*
    |        |        |    RadioStation
    |        |        |    RealEstateAgent
    |        |        |    RecyclingCenter
    |        |        |    SelfStorage
    |        |        |    ShoppingCenter
    |        |        |    SportsActivityLocation
    |        |        |        |    BowlingAlley
    |        |        |        |    ExerciseGym
    |        |        |        |    GolfCourse
    |        |        |        |    HealthClub*
    |        |        |        |    PublicSwimmingPool
    |        |        |        |    SkiResort
    |        |        |        |    SportsClub
    |        |        |        |    StadiumOrArena
    |        |        |        |    TennisComplex
    |        |        |    Store
    |        |        |        |    AutoPartsStore*
    |        |        |        |    BikeStore
    |        |        |        |    BookStore
    |        |        |        |    ClothingStore
    |        |        |        |    ComputerStore
    |        |        |        |    ConvenienceStore
    |        |        |        |    DepartmentStore
    |        |        |        |    ElectronicsStore
    |        |        |        |    Florist
    |        |        |        |    FurnitureStore
    |        |        |        |    GardenStore
    |        |        |        |    GroceryStore
    |        |        |        |    HardwareStore
    |        |        |        |    HobbyShop
    |        |        |        |    HomeGoodsStore
    |        |        |        |    JewelryStore
    |        |        |        |    LiquorStore
    |        |        |        |    MensClothingStore
    |        |        |        |    MobilePhoneStore
    |        |        |        |    MovieRentalStore
    |        |        |        |    MusicStore
    |        |        |        |    OfficeEquipmentStore
    |        |        |        |    OutletStore
    |        |        |        |    PawnShop
    |        |        |        |    PetStore
    |        |        |        |    ShoeStore
    |        |        |        |    SportingGoodsStore
    |        |        |        |    TireShop
    |        |        |        |    ToyStore
    |        |        |        |    WholesaleStore
    |        |        |    TelevisionStation
    |        |        |    TouristInformationCenter
    |        |        |    TravelAgency
    |        |    NGO
    |        |    PerformingGroup
    |        |        |    DanceGroup
    |        |        |    MusicGroupmusicGroupMembertracksalbums
    |        |        |    TheaterGroup
    |        |    SportsTeam
    |    PersonawardsinteractionCountjobTitleaffiliationworksFor
    |                alumniOfmemberOfcontactPointsworkLocationhomeLocation
    |                genderemailbirthDatedeathDatenationality
    |                relatedTospouseparentschildrensiblings
    |                colleaguesknowsperformerInfollowsaddress
    |                telephonefaxNumber
    |    PlaceinteractionCountcontainedInphotosgeoevents
    |              mapsaddresstelephonefaxNumberaggregateRating
    |              reviews
    |        |    AdministrativeArea
    |        |        |    City
    |        |        |    Country
    |        |        |    State
    |        |    CivicStructureopeningHours
    |        |        |    Airport
    |        |        |    Aquarium
    |        |        |    Beach
    |        |        |    BusStation
    |        |        |    BusStop
    |        |        |    Campground
    |        |        |    Cemetery
    |        |        |    Crematorium
    |        |        |    EventVenue
    |        |        |    FireStation*
    |        |        |    GovernmentBuilding
    |        |        |        |    CityHall
    |        |        |        |    Courthouse
    |        |        |        |    DefenceEstablishment
    |        |        |        |    Embassy
    |        |        |        |    LegislativeBuilding
    |        |        |    Hospital*
    |        |        |    MovieTheater*
    |        |        |    Museum
    |        |        |    MusicVenue
    |        |        |    Park
    |        |        |    ParkingFacility
    |        |        |    PerformingArtsTheater
    |        |        |    PlaceOfWorship
    |        |        |        |    BuddhistTemple
    |        |        |        |    CatholicChurch
    |        |        |        |    Church
    |        |        |        |    HinduTemple
    |        |        |        |    Mosque
    |        |        |        |    Synagogue
    |        |        |    Playground
    |        |        |    PoliceStation*
    |        |        |    RVPark
    |        |        |    StadiumOrArena*
    |        |        |    SubwayStation
    |        |        |    TaxiStand
    |        |        |    TrainStation
    |        |        |    Zoo
    |        |    Landform
    |        |        |    BodyOfWater
    |        |        |        |    Canal
    |        |        |        |    LakeBodyOfWater
    |        |        |        |    OceanBodyOfWater
    |        |        |        |    Pond
    |        |        |        |    Reservoir
    |        |        |        |    RiverBodyOfWater
    |        |        |        |    SeaBodyOfWater
    |        |        |        |    Waterfall
    |        |        |    Continent
    |        |        |    Mountain
    |        |        |    Volcano
    |        |    LandmarksOrHistoricalBuildings
    |        |    LocalBusiness*
    |        |    Residence
    |        |        |    ApartmentComplex
    |        |        |    GatedResidenceCommunity
    |        |        |    SingleFamilyResidence
    |        |    TouristAttraction
    |    ProductbrandmodelaggregateRatingproductIDmanufacturer
    |                  offersreviews







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