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Abraham Maslow and the pyramid that beguiled business
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The psychologist Abraham Maslow's theory of human motivation is 70 years old but continues to have a strong influence on the world of business. What is it, and is it right?
| Applying Maslow to business | |
|---|---|
| Maslow's hierarchy | Business examples |
Step 5 - Self-actualisation | Opportunities for creativity and personal growth, promotion |
Step 4 - Esteem needs | Fancy job title, recognition of achievements |
Step 3 - Social needs | Good team atmosphere, friendly supervision |
Step 2 - Safety needs | Safe working conditions, job security |
Step 1 - Physiological needs | Salary, decent working environment |
Classics in the History of Psychologyhttp://psychclassics.yorku.ca/Maslow/motivation.htm
An internet resource developed by
Christopher D. Green
York University, Toronto, Ontario
ISSN 1492-3713
(Return to Classics index)
https://wap.sciencenet.cn/blog-554179-721560.html
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