前几篇博文大概介绍了《科学传播公信力》报告的相关情况，今天有看到了一篇论文，集中探讨了该报告的一些情况，本文主要介绍其研究的发现，该研究共有7个发现：

1. 公信力主要被界定为诚实并完成个人工作；Credibilityis primarily defined as being honest and doing your homework.

2. 公信力问题无处不在，且整合于公共信息官和记者的互动中；Credibility issues are ubiquitous and integrated into the publicinformation officer (PIO)-Journalist interaction.

3. 公信力问题通常是由于个人或者组织对认知或者经费支持的强烈需求而引发的。Credibility problems are most often caused by an intense need forvisibility driven by personal or organizational desires for recognition orfinancial gain.

4. 至少有5个独立的因素对导致媒体报道中的公信力问题。At least five separate factors may contribute towards credibility problemsin press release. 这五个因素是the level of communicationeffort, the wording of a press release, dictating the timing of a pressrelease, omission of references to other scientists’ work, unjust comparisonswith other facilities.

5. 公信力的丧失最会影响科学家。Loss ofcredibility mostly affects the scientist.

6. 由主要科学家，外部或者内部的裁判委员会进行判别会降低公信力问题的风险。Refereeing either by the main scientist, and internal refereeingboard or an external refereeing board can reduce the risk of credibilityproblems.

7. 缺乏同行评议的科研论文支撑的新闻发布会更容易出现公信力丧失的问题。The lack of a peer-reviewed scientific paper makes a press releasemore vulnerable to loss of credibility.