We are in transition to a new era, society, politics, culture, ideology, beliefs have played an unprecedented rapid change. The extent of its upheaval, many new people increasingly intense, a flash will become hidebound people; to many today's me, and I constantly fight of yesterday, but still can not keep up trend of the times too. We can not legalistic tradition into law, we can not blindly copy Western ways forced to we had to seek new knowledge and own ideas, New endless, adjust the body and mind in order to answer our questions, meet our crisis. - Helin

Milk powder safety incident as a historical symbol, which marked the advent of a vulgar era, people have a romantic vision of the end of the market. Market system has brought economic prosperity, but also encourages mediocrity values, responsibility, fairness, equality, wealth, freedom and so kind-hearted people who have been given the slogan of passion and expectation, was Roujin "self-interest" principle, right pursuit of self-interest of the metamorphosis of the original revival of money worship, because the interests of all individuals to re-kink together and ruthless dismantling of the moral, ethical, emotional; deconstruction of authority, blasphemy law, joking politics, Joking culture. A variety of public morality have been mercilessly digestion, moral turpitude, the market has become no rules of the game field, a joint monopoly, and thinks that getting out fraud, became a money-making business tools and methods.

Triggered the crisis of faith and spirit of our people deep into the second thought, in the spirit of the content and structure of science studies, the scientific spirit, sense of public responsibility should have been spss removed, tests showed the public a sense of responsibility in the collective consciousness of the people missing, Sanlu milk powder Event validation of this situation. Crisis Origin:

First, because of the congenitally deficient sense of responsibility, coupled with a state exemption, star halo effect, consumers were responsible for consciousness is not reflective habits of mind, choose a rational necessarily vague. Second, the exemption criteria and follow-up management is based on grasp of human nature under the conditions of absence of a non-rational behavior, the performance of exemption is the first-line abstention abstention line is the essence of shirk responsibility and shift the risk.

Responsible for leading the development of potential regulation, corporate social responsibility to give up is an undisputed fact. For economic and economical value-oriented constraints and lack of responsibility for the psychological structure that allows consumers to cognitive dissonance. The public has always been an intrinsic scale: that we enjoyed a rich culture, genes and internalize into the moral responsibility of the enterprises, but with emotional norms and values, and did not play the expected role. On the contrary, "in every major social change, unexpected events, people are really brilliant day, the illusion has been crushing grinding wheel of history." To when the unexpected disaster, anxiety and fear become the universal symbol of the community. When people are forced to adjust, they find a long-term habit and psychological dependence have chosen to become so narrow space. "Foreign milk money, made a terrible," "cherish life, away from the milk," "Boycott domestic products, to buy foreign goods", joking in a reflection of larger clusters after injury to the feelings of the people.

In the spirit of scientific research, found a lack of awareness of public responsibility, if the conclusion is correct, then the extra lessons is the development of relations between a major event in existence. The Government recognized the lack of responsibility led to the deficit of regulations; corporate public awareness of the lack of responsibility led to the risk of loss of control; individuals responsible for public awareness of the lack of a recipe for disaster.