最近,世界三大搜索引擎巨头谷歌,雅虎,和微软的必应共同宣布新的语义搜索的技术标准,
开创了语义万维网技术的新纪元。由于这些重量级的工业界的介入,使得语义万维网的研究和开发从
今年6月份开始步入了一个新纪元。
这三大搜索引擎公司联合发布的语义标准称为schema.org,它提供了在现有的HTML语言的基础上,如何对网页进行语义标注的基本词汇表。在首先发布的四百多个语义词汇表中,涉及了人们常用的范畴,包括时间,地点,事件,价格,和媒体类型的描述。
可惜的是,许多中国学者包括中国工业界近十年来对语义万维网技术一直在观望。世界搜索引擎巨头的行动,又一次把中国人多数使用的百度凉在一旁。还好的是,他们所作的只是打造英文网页世界的对应标准。中国人可以在现有的语义万维网的研究基础上,开发符合中文需要的面向搜索引擎的语义标准。我们相信,中国人这次不会拉得太远。
可以预见,在较短的时间内,许多网页将会采用这个新的语义词汇来标注自己的内容,以便被搜索引擎更准确地索引,从而让人们更快更精准地搜索到。同时也为信息搜索的自动化提供了基础。可以相信,一个以语义技术为核心技术的Web3.0时代已经开始了。
下面是schema.org首批发布的语义词汇层次表:
Thing:
name,
url,
image,
description
|
CreativeWork:
encodings,
headline,
keywords,
about,
datePublished |
author,
contentRating,
inLanguage,
audio,
video |
genre,
editor,
awards,
publisher,
isFamilyFriendly |
contentLocation,
interactionCount,
aggregateRating,
offers,
reviews
| |
Article:
articleSection,
articleBody
| | |
BlogPosting
| | |
NewsArticle
| | |
ScholarlyArticle
| |
Blog:
blogPosts
| |
Book:
illustrator,
bookEdition,
bookFormat,
numberOfPages,
isbn
| |
ItemList:
itemListElement
| |
Map
| |
MediaObject:
encodesCreativeWork,
width,
height,
regionsAllowed,
embedURL | |
bitrate,
encodingFormat,
playerType,
duration,
expires | |
contentURL,
requiresSubscription,
uploadDate,
contentSize,
interactionCount | |
offers
| | |
AudioObject
| | |
ImageObject:
thumbnail,
representativeOfPage,
caption,
exifData
| | |
MusicVideoObject
| | |
VideoObject:
thumbnail,
productionCompany,
caption,
videoQuality,
videoFrameSize
| |
Movie:
duration,
director,
actors,
producer,
trailer | |
productionCompany,
musicBy
| |
MusicPlaylist:
tracks,
numTracks
| | |
MusicAlbum:
byArtist
| |
MusicRecording:
duration,
byArtist,
inAlbum,
inPlaylist
| |
Painting
| |
Photograph
| |
Recipe:
prepTime,
cookTime,
cookingMethod,
totalTime,
nutrition | |
ingredients,
recipeInstructions,
recipeYield,
recipeCuisine,
recipeCategory
| |
Review:
reviewBody,
itemReviewed,
reviewRating
| |
Sculpture
| |
TVEpisode:
director,
actors,
producer,
trailer,
productionCompany | |
partOfTVSeries,
partOfSeason,
episodeNumber,
musicBy
| |
TVSeason:
trailer,
episodes,
partOfTVSeries,
seasonNumber,
numberOfEpisodes | |
startDate,
endDate
| |
TVSeries:
director,
actors,
producer,
trailer,
productionCompany | |
episodes,
seasons,
numberOfEpisodes,
musicBy,
startDate | |
endDate
| |
WebPage:
breadcrumb,
mainContentOfPage,
primaryImageOfPage,
isPartOf,
significantLinks
| | |
AboutPage
| | |
CheckoutPage
| | |
CollectionPage
| | | |
ImageGallery
| | | |
VideoGallery
| | |
ContactPage
| | |
ItemPage
| | |
ProfilePage
| | |
SearchResultsPage
| |
WebPageElement
| | |
SiteNavigationElement
| | |
Table
| | |
WPAdBlock
| | |
WPFooter
| | |
WPHeader
| | |
WPSideBar
|
Event:
duration,
location,
startDate,
endDate,
performers |
attendees,
subEvents,
superEvent,
offers
| |
BusinessEvent
| |
ChildrensEvent
| |
ComedyEvent
| |
DanceEvent
| |
EducationEvent
| |
Festival
| |
FoodEvent
| |
LiteraryEvent
| |
MusicEvent
| |
SaleEvent
| |
SocialEvent
| |
SportsEvent
| |
TheaterEvent
| |
UserInteraction
| | |
UserBlocks
| | |
UserCheckins
| | |
UserComments
| | |
UserDownloads
| | |
UserLikes
| | |
UserPageVisits
| | |
UserPlays
| | |
UserPlusOnes
| | |
UserTweets
| |
VisualArtsEvent
|
Intangible
| |
Enumeration
| | |
BookFormatType
| | |
ItemAvailability
| | |
OfferItemCondition
| |
Language
| |
Offer:
aggregateRating,
reviews,
price,
priceCurrency,
priceValidUntil | |
seller,
itemCondition,
availability,
itemOffered
| | |
AggregateOffer:
lowPrice,
highPrice,
offerCount
| |
Quantity
| | |
Distance
| | |
Duration
| | |
Energy
| | |
Mass
| |
Rating:
bestRating,
worstRating,
ratingValue
| | |
AggregateRating:
itemReviewed,
ratingCount,
reviewCount
| |
StructuredValue
| | |
ContactPoint:
email,
telephone,
faxNumber,
contactType
| | | |
PostalAddress:
streetAddress,
addressLocality,
addressRegion,
postalCode,
postOfficeBoxNumber | | | |
addressCountry
| | |
GeoCoordinates:
latitude,
longitude,
elevation
| | |
NutritionInformation:
servingSize,
calories,
fatContent,
saturatedFatContent,
unsaturatedFatContent | | |
transFatContent,
carbohydrateContent,
sugarContent,
fiberContent,
proteinContent | | |
cholesterolContent,
sodiumContent
|
Organization:
interactionCount,
location,
employees,
members,
foundingDate |
founders,
contactPoints,
email,
events,
address |
telephone,
faxNumber,
aggregateRating,
reviews
| |
Corporation
| |
EducationalOrganization:
alumni
| | |
CollegeOrUniversity
| | |
ElementarySchool
| | |
HighSchool
| | |
MiddleSchool
| | |
Preschool
| | |
School
| |
GovernmentOrganization
| |
LocalBusiness:
branchOf,
openingHours,
paymentAccepted,
currenciesAccepted,
priceRange
| | |
AnimalShelter
| | |
AutomotiveBusiness
| | | |
AutoBodyShop
| | | |
AutoDealer
| | | |
AutoPartsStore
| | | |
AutoRental
| | | |
AutoRepair
| | | |
AutoWash
| | | |
GasStation
| | | |
MotorcycleDealer
| | | |
MotorcycleRepair
| | |
ChildCare
| | |
DryCleaningOrLaundry
| | |
EmergencyService
| | | |
FireStation
| | | |
Hospital
| | | |
PoliceStation
| | |
EmploymentAgency
| | |
EntertainmentBusiness
| | | |
AdultEntertainment
| | | |
AmusementPark
| | | |
ArtGallery
| | | |
Casino
| | | |
ComedyClub
| | | |
MovieTheater
| | | |
NightClub
| | |
FinancialService
| | | |
AccountingService
| | | |
AutomatedTeller
| | | |
BankOrCreditUnion
| | | |
InsuranceAgency
| | |
FoodEstablishment:
menu,
acceptsReservations,
servesCuisine
| | | |
Bakery
| | | |
BarOrPub
| | | |
Brewery
| | | |
CafeOrCoffeeShop
| | | |
FastFoodRestaurant
| | | |
IceCreamShop
| | | |
Restaurant
| | | |
Winery
| | |
GovernmentOffice
| | | |
PostOffice
| | |
HealthAndBeautyBusiness
| | | |
BeautySalon
| | | |
DaySpa
| | | |
HairSalon
| | | |
HealthClub
| | | |
NailSalon
| | | |
TattooParlor
| | |
HomeAndConstructionBusiness
| | | |
Electrician
| | | |
GeneralContractor
| | | |
HVACBusiness
| | | |
HousePainter
| | | |
Locksmith
| | | |
MovingCompany
| | | |
Plumber
| | | |
RoofingContractor
| | |
InternetCafe
| | |
Library
| | |
LodgingBusiness
| | | |
BedAndBreakfast
| | | |
Hostel
| | | |
Hotel
| | | |
Motel
| | |
MedicalOrganization
| | | |
Dentist
| | | |
Hospital*
| | | |
MedicalClinic
| | | |
Optician
| | | |
Pharmacy
| | | |
Physician
| | | |
VeterinaryCare
| | |
ProfessionalService
| | | |
AccountingService*
| | | |
Attorney
| | | |
Dentist*
| | | |
Electrician*
| | | |
GeneralContractor*
| | | |
HousePainter*
| | | |
Locksmith*
| | | |
Notary
| | | |
Plumber*
| | | |
RoofingContractor*
| | |
RadioStation
| | |
RealEstateAgent
| | |
RecyclingCenter
| | |
SelfStorage
| | |
ShoppingCenter
| | |
SportsActivityLocation
| | | |
BowlingAlley
| | | |
ExerciseGym
| | | |
GolfCourse
| | | |
HealthClub*
| | | |
PublicSwimmingPool
| | | |
SkiResort
| | | |
SportsClub
| | | |
StadiumOrArena
| | | |
TennisComplex
| | |
Store
| | | |
AutoPartsStore*
| | | |
BikeStore
| | | |
BookStore
| | | |
ClothingStore
| | | |
ComputerStore
| | | |
ConvenienceStore
| | | |
DepartmentStore
| | | |
ElectronicsStore
| | | |
Florist
| | | |
FurnitureStore
| | | |
GardenStore
| | | |
GroceryStore
| | | |
HardwareStore
| | | |
HobbyShop
| | | |
HomeGoodsStore
| | | |
JewelryStore
| | | |
LiquorStore
| | | |
MensClothingStore
| | | |
MobilePhoneStore
| | | |
MovieRentalStore
| | | |
MusicStore
| | | |
OfficeEquipmentStore
| | | |
OutletStore
| | | |
PawnShop
| | | |
PetStore
| | | |
ShoeStore
| | | |
SportingGoodsStore
| | | |
TireShop
| | | |
ToyStore
| | | |
WholesaleStore
| | |
TelevisionStation
| | |
TouristInformationCenter
| | |
TravelAgency
| |
NGO
| |
PerformingGroup
| | |
DanceGroup
| | |
MusicGroup:
musicGroupMember,
tracks,
albums
| | |
TheaterGroup
| |
SportsTeam
|
Person:
awards,
interactionCount,
jobTitle,
affiliation,
worksFor |
alumniOf,
memberOf,
contactPoints,
workLocation,
homeLocation |
gender,
email,
birthDate,
deathDate,
nationality |
relatedTo,
spouse,
parents,
children,
siblings |
colleagues,
knows,
performerIn,
follows,
address |
telephone,
faxNumber
|
Place:
interactionCount,
containedIn,
photos,
geo,
events |
maps,
address,
telephone,
faxNumber,
aggregateRating |
reviews
| |
AdministrativeArea
| | |
City
| | |
Country
| | |
State
| |
CivicStructure:
openingHours
| | |
Airport
| | |
Aquarium
| | |
Beach
| | |
BusStation
| | |
BusStop
| | |
Campground
| | |
Cemetery
| | |
Crematorium
| | |
EventVenue
| | |
FireStation*
| | |
GovernmentBuilding
| | | |
CityHall
| | | |
Courthouse
| | | |
DefenceEstablishment
| | | |
Embassy
| | | |
LegislativeBuilding
| | |
Hospital*
| | |
MovieTheater*
| | |
Museum
| | |
MusicVenue
| | |
Park
| | |
ParkingFacility
| | |
PerformingArtsTheater
| | |
PlaceOfWorship
| | | |
BuddhistTemple
| | | |
CatholicChurch
| | | |
Church
| | | |
HinduTemple
| | | |
Mosque
| | | |
Synagogue
| | |
Playground
| | |
PoliceStation*
| | |
RVPark
| | |
StadiumOrArena*
| | |
SubwayStation
| | |
TaxiStand
| | |
TrainStation
| | |
Zoo
| |
Landform
| | |
BodyOfWater
| | | |
Canal
| | | |
LakeBodyOfWater
| | | |
OceanBodyOfWater
| | | |
Pond
| | | |
Reservoir
| | | |
RiverBodyOfWater
| | | |
SeaBodyOfWater
| | | |
Waterfall
| | |
Continent
| | |
Mountain
| | |
Volcano
| |
LandmarksOrHistoricalBuildings
| |
LocalBusiness*
| |
Residence
| | |
ApartmentComplex
| | |
GatedResidenceCommunity
| | |
SingleFamilyResidence
| |
TouristAttraction
|
Product:
brand,
model,
aggregateRating,
productID,
manufacturer |
offers,
reviews
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