Happy to give a SEM talk online for National Taichung University of Science and Technology

感谢台中科大 张教授的邀请, 一个愉快的交流。

讲座内容如下

Outline

1. Differences among Regression, Process, and SEM(CB-SEM & PLS-SEM)

2. How to do a correct moderation analysis

3. How to do a mediation research?

4. How to accelerate quantitative research in empirical studies

Example:

Shiau, W.-L., Yuan, Y., Pu, X., Ray, S. and Chen, C.C. (2020), “Understanding fintech continuance: perspectives from self-efficacy and ECT-IS theories”, Industrial Management & Data Systems, Vol. 120 No. 9, pp. 1659-1689 （ ESI 1% high cited article）

5. Future of SEM(CB-SEM & PLS-SEM)

Q&A