为何要使用PLS？

    答：相较于LISREL和AMOS的SEM，PLS方法对于量测尺度(measurement scales)、样本数大小(sample size)和残差分布(residual distributions)的要求较低。

         Ringle et al.(2012) 整理使用PLS方法的理由如下表。

        Source : Ringle, C.M., Sarstedt, M., and Straub, D.W.. 2012. "Editor's Comments: A Critical Look at the Use of PLS-SEM in MIS Quarterly," MIS Quarterly (36:1), pp. iii-xiv.

    请参考：

• Ringle, C.M., Sarstedt, M., and Straub, D.W. 2012. "Editor's Comments: A Critical Look at the Use of PLS-SEM in MIS Quarterly," MIS Quarterly (36: 1), pp. iii-xiv.

• Shiau, W.-L., and Luo, M.M. 2012. "Factors Affecting Online Group Buying Intention and Satisfaction: A Social Exchange Theory Perspective," Computers in Human Behavior (28:6), pp. 2431-2444.

• Hair, J.F., Sarstedt, M., Ringle, C.M., and Mena, J.A. 2012. "An Assessment of the Use of Partial Least Squares Structural Equation Modeling in Marketing Research," Journal of the Academy of Marketing Science (40:3), pp. 414-433.

• Shiau, W.-L., and Chau, P.Y.K. 2016. "Understanding behavioral intention to use a cloud computing classroom: A multiple model-comparison approach," Information & Management (53:3), pp. 355-365. (Web of Science 80 times cited, ESI 1% highcited article )